Toeing the line between classic and creative, Swedish brand Eytys (pronounced “80s”) should be a strong contender for your next shoe acquisition.
If one had to describe Eytys in a word, it would be “confident”. These shoes are at once comfortably unisex and yet boldly assertive. The type of sneakers that make a statement without making a scene (nor dictating the rest of your look).
Like the brand name itself (featuring “Y” in its spelling as an ode to the founders being of Generation-Y), these shoes channel a funky, MTV sensibility through the influence of Scandinavian minimalism. Inspired by the ubiquitous “plimsoll” sneaker (think Vans), Eytys offers a twist on the familiar design with some unfamiliar details, the most notable of which is an oversized rubber sole. This fashionable detail is a bold and wonderfully unique signifier on an otherwise classic silhouette.
It’s no surprise that Eytys designer Max Schiller understands how to create understated classics with a twist. Schiller spent a considerable amount of his career at industry-renowned Acne Studios, known for designing Scandi-cool basics and fashion-forward runway collections alike. Since his leaving, Schiller, along with co-founder Jonathan Hirschfeld, have developed Eytys from an unknown entity with a single product to an internationally sought after footwear brand in only a few short years.
And while much has evolved in the two years since their inaugural product launched (dubbed the “Mother”, thanks to its “mothership” status for the brand), Eytys has maintained its quietly confident ethos through their clean brand aesthetic and dedication to high comfort and high quality.
For example, while most brands build rubber soles in layers, Eytys uses a single rubber mold that features air holes to assist with weight distribution. And atop the signature sole sits a cork insole (inspired by the co-founders’ love of Birkenstocks), which offers durability and all-day comfort. Meanwhile, a pull tab stitched the length of the heel is both useful and unique (not to mention it keeps your foot from creasing the heel counter after repeated use).
As for the shoes pictured here — the high-top Odyssey in both navy and black — Eytys created a custom, 100% water repellent nubuck (based in Stockholm, the brand is no stranger to the elements). This unique material wraps the padded shaft and tongue and is grounded by a vulcanized sole with aforementioned arch-supporting cork footbed. Translation: your feet will stay as dry as they are comfy through adverse conditions.
If you need to keep your gear dry while wandering about town, Eytys also makes a handful of packs, including a dopp kit, tote bags, and the pictured Backpack Clear Ink (also available in matte black Polyurethane for those who wish to keep their gear a bit less conspicuous).
While we chose to feature these adventure-ready styles for December, warmer months are ahead (yes, they’ll be here eventually), for which Eytys has dozens of styles from which to choose. From canvas to suede to leather, both high and low-tops are available in classic tones of black, white, grey, and taupe, including a number of quirky patterns for the solid-color averse among us.
Regardless of your color and material preferences, you’ll ultimately get the same thing with every pair of Eytys: all-day comfort, all-night confidence, and all-around quality. Visit classfare.com/shop for our favorite items, or go to eytys.com to shop the entire collection.